1xBet white label sportsbook kickstarts Melbet growth

1xBet is preparing to meet the problem of producing “modern, in-demand, simple and high-capacity betting products” for white label companions such as Melbet.com.

The sports activities wagering company has set about obtaining more licences to increase the amount of countries it can operate in, through both its B2C product and new B2B partnerships.

Evgeniy Kiriushin, Head of Business Development for 1xBet, said: “Last year, because we received so many requests for B2B based 1xbet masaüstü partnerships, we made the decision to make several white labels.

“The knowledge ended up being quite successful, which stimulated the new B2B path for our company. Melbet.com shows active development since operating the new system.”

1xWager, whose main functional activity is licensed by the government bodies in Curacao, is convinced it can cope with the needs of multiple partners, having set up support services to perform 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning a number of different time zones.

Kiriushin continuing: “We have already built up significant experience in operating our B2C platform in various countries across several continents. This implies we understand exactly what our players need.

“Of course, global design changes extends enough time, but we are committed to producing modern, in-demand, simple and high-capacity betting products. We try to make our product as clear and simple for everyone as you can, while implementing almost all design recommendations from our B2B partners.

Andrea Pirlo joins 1xBet as brand ambassador

Andrea Pirlo, one of the most revered players in recent football history, has became a member of 1xWager as a brandname ambassador in a deal that will run for the whole of 2018.

Pirlo, who’ll feature in 1xWager advertising campaigns and take part in marketing occasions, made this announcement on his Facebook web page: “I’m happy to announce my ambassador collaboration with 1xWager company. We’ve many good occasions forward!”

In the meantime, a statement from the 1xWager press service read: “We’ve put a lot of thought into choosing our ambassador. Being a constantly growing brand, we needed a unique personality for this role.

“Andrea Pirlo ticks all the containers. We have a lot in common; Pirlo has always respected his opponents, adopted the concepts of reasonable play and was generous with his assists. Similarly, at 1xBet we care about our customers and companions and we respect our competition.

“Andrea Pirlo is a tale and we are honoured to utilize him. He’ll help engage our target audience all over the world. Joining causes with one of the world’s biggest soccer stars is the first in a number of ambitious tasks planned by 1xBet for 2018.”

Before retiring at the end of the 2017 MLS season, Pirlo appreciated a decorated career in football, earning six Serie A game titles, two Coppa Italia’s, two Champions League’s and the FIFA World Cup in 2006, where he won more ‘man of the match’ awards than some other player.